The name Waffles is a tribute to vintage sneakers from the ‘70s and a promise to potential customers that their feet are in for a real treat. We wanted to craft an environment similar to that of a candy store. White tiles covering both the wall behind the counter and the counter itself generate the desired atmosphere.
All shelves are in the form of simplified waffles: the material used is coated foam, which refers to the pliancy of sneaker soles, especially those found on earlier models. A reflective backdrop allows shoppers to see shoes from both sides.